Marketing
| Major | Land and Real Estate Management and Planning |
|---|---|
| Faculty | Faculty of Geodesy |
| Department | Sustainable land use and real estate management |
| Lead Lecturer | Assoc. Prof. Dr. Eng. Ana Stoeva |
Marketing is of decisive importance for business development under market conditions and competitive environment because it focuses the corporate policy on the customer with his real demands and expectations. The course examines the following issues: the contents of the marketing concept; the set of marketing instruments for development of the corporate policy; marketing studies and analysis of the investment markets and the real estate markets.